{"id":6219,"date":"2021-12-20T17:17:17","date_gmt":"2021-12-20T17:17:17","guid":{"rendered":"http:\/\/exworksmilan.com\/hotel-repositioning\/"},"modified":"2024-11-13T16:00:37","modified_gmt":"2024-11-13T16:00:37","slug":"hotel-repositioning","status":"publish","type":"page","link":"https:\/\/exworksmilan.com\/en\/hotel-repositioning\/","title":{"rendered":"Hotel positioning and brand strategies"},"content":{"rendered":"\t\t
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Making a hotel successful means not only achieving brilliant economic results, but also satisfied and happy guests.\u200b

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ExWorksMilan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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ADVISOR & CONSULTING FOR HOSPITALITY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We specialize in:<\/p>

  1. Positioning<\/strong>: we uncover your hotel\u2019s unique place in the market.<\/li>
  2. Brand positioning strategies<\/strong>: we define your hotel\u2019s presence in the market.<\/li>
  3. Customer Experience<\/strong>: we enhance your hotel by creating distinctive experiences that remain in the hearts and minds of your guests.<\/li>
  4. Marketing and financial sustainability<\/strong>: we find the perfect way to connect your brand with your customers, ensuring their satisfaction and the success of your business.<\/li><\/ol>

    Bringing a hotel to success means going beyond financial results, it means ensuring guests are satisfied and happy. At\u00a0ExWorksMilan<\/strong>, with over 20 years of experience as consultants in the hospitality sector, we offer comprehensive support in the positioning and repositioning process of your hotel, with the aim of improving overall performance and achieving sustainable results.<\/p>

    Our consulting service enables you to:<\/p>

    • understand that cost control alone is not enough to improve margins, it\u2019s essential to rethink your\u00a0positioning strategy<\/strong>\u00a0to reach new milestones;<\/li>
    • reassess your hotel\u2019s business model, considering key factors such as location, market, and competitors;<\/li>
    • identify new customer targets and explore emerging markets;<\/li>
    • create personalized services and offers to attract and satisfy your guests;<\/li>
    • analyze your hotel\u2019s strengths and weaknesses to develop targeted\u00a0positioning strategies<\/strong>\u00a0for success;<\/li>
    • implement a clear\u00a0revenue strategy<\/strong>, focused on optimizing sales and maximizing profits.<\/li><\/ul>

      Thanks to our results-driven approach, we at\u00a0ExWorksMilan<\/strong>\u00a0guide you through every phase of your hotel\u2019s\u00a0positioning process<\/strong>, developing a strategy that optimizes your presence in the market. Our team of experts provides you with the best solutions to strengthen your\u00a0hotel brand positioning<\/strong>\u00a0and achieve market leadership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      Brand Identity: il brand \u00e8 tutto!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\tSupportiamo i proprietari di hotel nella definizione della brand identity<\/strong>, elemento fondamentale per distinguersi. Affianchiamo i nostri clienti sviluppando strategie dimarketing<\/strong>\u00a0su misura che garantiscano un posizionamento efficace sul mercato. Per noi, il brand \u00e8 tutto: \u00e8 ci\u00f2 che rende unica la tua struttura e ne determina il successo nel lungo termine\n
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      • Genera credibilit\u00e0 nel mercato<\/li>\n \t
      • Favorisce la disintermediazione dalle OTA<\/li>\n \t
      • Aumenta le prenotazioni dirette<\/li>\n \t
      • Potenzia la visibilit\u00e0<\/li>\n \t
      • Incrementa il fatturato<\/li>\n<\/ul>\nIl corretto posizionamento del brand \u00e8 essenziale per costruire una comunicazione distintiva ed efficace rispetto ai competitor. Identifichiamo insieme i punti di forza della tua offerta (Unique Selling Points<\/strong>) e li utilizziamo per sviluppare una comunicazione mirata, capace di trasmettere un\u2019immagine riconoscibile e coerente\u00a0<\/strong>in ogni interazione con il cliente. Ci assicuriamo che il brand del tuo hotel sia ben rappresentato su tutti i punti di contatto, sia online che offline: dal sito web ai social media, dalle campagne pubblicitarie alle esperienze dirette degli ospiti in struttura.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        OUR METHOD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tANALYSIS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tWe identify and resolve the challenges that hoteliers face. The analysis we conduct and the advice we provide are the result of our experience, grounded in proven results, which make the solutions we propose both credible and effective.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDEVELOPMENT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

        \n\t\t\t\t\t\tWe work alongside our clients as an integral part of their team, actively involving them in every stage of the project. Together, we set clear objectives, develop a tailored strategy, and transfer all the necessary skills to manage the hotel independently, optimizing performance and maximizing profits.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\tWe optimize resources, implement effective action plans, and monitor results to ensure a solid return on investment. We offer staff training and incentivization, promoting a culture of continuous improvement, while building trust through our experience and dedication.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Making a hotel successful means not only achieving brilliant economic results, but also satisfied and happy guests.\u200b ExWorksMilan ADVISOR & CONSULTING FOR HOSPITALITY We specialize in: Positioning: we uncover your hotel\u2019s unique place in the market. Brand […]<\/p>\n","protected":false},"author":1,"featured_media":14344,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6219","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHotel positioning and brand strategies - ExWorks Milan<\/title>\n<meta name=\"description\" content=\"We specialize in positioning, we uncover your hotel\u2019s unique place in the market and brand positioning strategies, we define your hotel\u2019s presence in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exworksmilan.com\/riposizionamento-hotel-e-alberghi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel positioning and brand strategies - ExWorks Milan\" \/>\n<meta property=\"og:description\" content=\"We specialize in positioning, we uncover your hotel\u2019s unique place in the market and brand positioning strategies, we define your hotel\u2019s presence in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exworksmilan.com\/riposizionamento-hotel-e-alberghi\/\" \/>\n<meta property=\"og:site_name\" content=\"ExWorksMilan Srl - 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