{"id":7182,"date":"2022-03-28T15:37:27","date_gmt":"2022-03-28T15:37:27","guid":{"rendered":"http:\/\/exworksmilan.com\/innovate-or-become-extinct\/"},"modified":"2022-12-19T09:53:12","modified_gmt":"2022-12-19T09:53:12","slug":"innovate-or-become-extinct","status":"publish","type":"post","link":"https:\/\/exworksmilan.com\/en\/innovate-or-become-extinct\/","title":{"rendered":"Innovate or become extinct?"},"content":{"rendered":"\n

We often hear about the debate between innovating or dying out. But specifically, what is innovation?<\/p>\n\n

Let\u2019s see some ideas together and why it is important to understand innovation to cultivate it.<\/p>\n\n

\u201cGenerally when we talk about innovation we think about technological innovation. For us at ExWorksMilan it is crucial because we are carrying out a revolutionary project. Innovation, however, also relies on the company\u2019s resources, new ways of organizing work and business processes, and changing mindsets. This is because if you are resistant to change there will never be and will not offer innovation. Technological innovation alone will not be sufficient to maintain a competitive advantage. For this reason, therefore, it is essential to exploit also non-technical types of innovation (in organizational innovation, workplace, marketing strategy or business models)\u201d.<\/em>.<\/p><\/blockquote>\n\n

This is the thought of Silvia Calciolari, Founder of ExWorksMilan. For her, innovation meant changing the paradigm, having the courage to get involved<\/strong> in a dream, to enjoy the freedom to make of their ideas a Faith and to bring an innovative change in the hospitality world<\/strong>.<\/p>\n\n

To be in line with progress, which had now become exponential, we must innovate.<\/strong><\/p>\n\n

It is estimated that artificial intelligence, in 2023, will be equal to that of the human being. In 2045 it will be so envolved as to be equal to all human intelligences on earth. What does this mean for companies (and for hotels)? The response is immediate. If a company or a hotel does not innovate, they will become extinct.<\/p>\n\n

Let’s make an example. Surely all of us in the past have had a cell phone. Today, what happened to the companies that made mobile phones? They are gone. Why? Because they did not innovate and did not want to take a risk.<\/p>\n\n

It is estimated that in 10 years 40% of the top 500 companies in the world listed in the American Standard & Poor Index will no longer exist. If we look in history, of those that were present in the list of the top 500 companies draws up by the American magazine Fortune, in 2017 there were 12%. <\/p>\n\n

After reading these data it is natural to wonder what will happen in the future.<\/p>\n\n

It seems that many professions will no longer exist because they will be replaced by the artificial intelligence. The half-life of a person’s professional skills in 1982, for example, was 30 years, today it is 5 years. The technological or scientific subjects that students study today at school or university are already obsolate. <\/p>\n\n

So, what do we do? Nobel Prize winner Muhammad Yunes<\/a>, economist and banker, believes that all of us were born as entrepreneurs because we lived in caves and we had to get food for both ourselves and animals. All this was then lost because civilization and the process led us to verticalize and repeat the same activities without evolution.<\/p>\n\n

Following the thoughts of Yunes and other experts:<\/p>\n\n

“We must find the primal instinct within us<\/em>” cit. The Start-Up of You<\/p><\/blockquote>\n\n

Since, in the future, specialization will no longer be rewarded, it will always have to be work in progress<\/strong>. It will be necessary to create a continuos culture and, above all, to try to do a job that combines passion with the need of the market<\/strong>. You have to take measured risks, you have to have courage.<\/p>\n\n

It is not necessary to have any kind of knowledge<\/strong>and culture of innovation<\/strong>. What you need to do, however, is take a blank sheet and draw on the knowledge you have or create the knowledge you don’t have<\/strong>, studying or making use of professionals who can guide you and accompany you on a path of growth.<\/p>\n\n

Innovation is therefore synonymous with growth<\/strong>and success<\/strong>. Innovation has, in fact, the advantage of being both a process and a result:<\/p>\n\n