FAQ

Hospitality consulting with ExWorksMilan

General questions

ExWorksMilan is a Milan-based hospitality consulting company specializing in strategic sales, marketing and revenue consulting, new openings, hotel positioning and branding, digital marketing, social media and corporate finance. We offer solutions to increase revenue by optimizing sales strategies and improving profitability for hotels and hotel groups.

  • We increase direct bookings
  • We optimize sales strategies
  • We improve online visibility
  • We manage new openings and repositioning


Every hotel has different needs: find out how we can help you!

Why we are unique. In the landscape of hotel consulting in Italy, only we offer you comprehensive, uncompromising support. We believe your hotel deserves a partner who simplifies management and immediately understands your needs. Forget about a thousand interlocutors. With us you will have a single point of contact for every need.

We are also distinguished by our direct experience in the industry and practical results-oriented approach.

  • 20+ years of hotel experience
  • Measurable ROI and concrete strategies
  • Customized approach: every hotel is unique, and we create strategies tailored to its success


OUR BELIEF: Revenue is Vanity, Profit is Sanity and Cash is Reality!

Want a reliable partner to grow your hotel? Contact us now!

Each facility needs an ad hoc distribution strategy, calibrated based on its product, location, market positioning and target audience. Our approach integrates digital channels with traditional (offline) channels to create a balanced, high-performing strategy.

Our strategies to increase direct bookings include:

  • Website optimization and SEO strategies to improve online visibility and convert traffic into direct bookings.
  • Targeted Google Ads campaigns to attract qualified customers to the website, reducing exclusive dependence on OTAs.
  • Email marketing and CRM strategies to build guest loyalty and incentivize return.
  • Competitive pricing plans and advanced revenue management to incentivize direct bookings.

An effective distribution strategy is not limited to online: offline segments, such as Corporate and the MICE segment, also play a key role in a hotel’s business strategy. Therefore, we define sales plans and strategic partnerships to diversify revenue sources and ensure sustainable growth. Find out how we can help you sell better and more.

Our experience enables us to understand the dynamics and challenges of each accommodation facility; we tailor our strategy to the specific needs of each market segment.

We work with luxury hotels, boutique hotels, hotel groups and independent properties (from 3 to 5 stars) that want to improve their sales, marketing and operational management performance. We operate throughout Italy and abroad.

Depends on goals.

  • Revenue optimization & digital marketing → 1-3 months
  • Repositioning or new openings → 6-12 months

Each strategy is customized for your hotel! Our timeframe is yours, tell us what it is and we’ll adapt to your needs.

We deal with:

  • SEO and website optimization to improve Google ranking.
  • Social media management (Instagram, LinkedIn, TikTok, Facebook) to increase brand awareness.
  • Google Ads and paid advertising to intercept new customers.
  • Email marketing and CRM to build customer loyalty.
  • Reputation management to manage reviews on Google and OTAs.

Want more visibility for your hotel? Let’s talk about it!

Yes! From concept phase to launch strategy, we provide advice to ensure a successful opening or effective relaunch in the market.

  • Business Plan & Budgeting
  • Marketing and sales strategies
  • Launch plans and brand positioning

Guide your hotel to success with us!

Our approach is personalized:

  • Analysis of data and the hotel’s market
  • Goal setting: we create a tailored plan based on the client’s needs.
  • Strategy development and implementation of an action plan.
  • Monitoring and optimization: we analyze data and optimize actions to maximize results.

A tailor-made plan for your hotel!

Yes! We provide hotel industry experts for temporary or long-term business management & marketing.

Ideal for hotels in transition or new openings!

We offer reputation management services to:

  • Monitor and respond to reviews on Google and OTAs.
  • Optimize the Google My Business tab.
  • Create a customer engagement strategy on social media.


Enhance your online image with ExWorksMilan!

We apply advanced revenue management strategies, including some examples:

  • Demand analysis and rate optimization
  • Dynamic management of sales channels to maximize RevPar
  • Optimized website and digital marketing (social media, email marketing, online advertising ect)
  • Upselling and cross-selling techniques to increase average booking value
  • Creation of experiential packages to differentiate from competitors
  • Corporate & MICE sales plans
  • Advanced revenue management & pricing strategies

Increase revenue with tailored strategies!

The cost of a hotel consulting service varies depending on several factors, including the type of intervention, the duration of the project, and the specific needs of the hotel.

Contact us for a free assessment and customized quote!

Yes, we manage social accounts for hotels, creating engaging content, editorial strategies and ADV campaigns to increase visibility and engagement. Instagram, Linkedin, Facebook, TikTok & more. Request a free quote today!

Wherever your hotel is, we can help! We operate throughout Italy and abroad.

You can contact us through:

📩 E-mail: info@exworksmilan.com

📞 Phone: +39 02 49 693 007 / +39 351 340 0318

🌐 Website: www.exworksmilan.com

Are you ready to lead your hotel to success? Write to us now!

Let's Talk



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