Hotel positioning and brand strategies
ExWorksMilan
ADVISOR & CONSULTING FOR HOSPITALITY
We specialize in:
- Positioning: we uncover your hotel’s unique place in the market.
- Brand positioning strategies: we define your hotel’s presence in the market.
- Customer Experience: we enhance your hotel by creating distinctive experiences that remain in the hearts and minds of your guests.
- Marketing and financial sustainability: we find the perfect way to connect your brand with your customers, ensuring their satisfaction and the success of your business.
Bringing a hotel to success means going beyond financial results, it means ensuring guests are satisfied and happy. At ExWorksMilan, with over 20 years of experience as consultants in the hospitality sector, we offer comprehensive support in the positioning and repositioning process of your hotel, with the aim of improving overall performance and achieving sustainable results.
Our consulting service enables you to:
- understand that cost control alone is not enough to improve margins, it’s essential to rethink your positioning strategy to reach new milestones;
- reassess your hotel’s business model, considering key factors such as location, market, and competitors;
- identify new customer targets and explore emerging markets;
- create personalized services and offers to attract and satisfy your guests;
- analyze your hotel’s strengths and weaknesses to develop targeted positioning strategies for success;
- implement a clear revenue strategy, focused on optimizing sales and maximizing profits.
Thanks to our results-driven approach, we at ExWorksMilan guide you through every phase of your hotel’s positioning process, developing a strategy that optimizes your presence in the market. Our team of experts provides you with the best solutions to strengthen your hotel brand positioning and achieve market leadership.
Brand Identity: il brand è tutto!
Supportiamo i proprietari di hotel nella definizione della brand identity, elemento fondamentale per distinguersi. Affianchiamo i nostri clienti sviluppando strategie dimarketing su misura che garantiscano un posizionamento efficace sul mercato. Per noi, il brand è tutto: è ciò che rende unica la tua struttura e ne determina il successo nel lungo termine
- Genera credibilità nel mercato
- Favorisce la disintermediazione dalle OTA
- Aumenta le prenotazioni dirette
- Potenzia la visibilità
- Incrementa il fatturato
OUR METHOD
ANALYSIS
We identify and resolve the challenges that hoteliers face. The analysis we conduct and the advice we provide are the result of our experience, grounded in proven results, which make the solutions we propose both credible and effective.
DEVELOPMENT
We work alongside our clients as an integral part of their team, actively involving them in every stage of the project. Together, we set clear objectives, develop a tailored strategy, and transfer all the necessary skills to manage the hotel independently, optimizing performance and maximizing profits.
PERFORMANCE
We optimize resources, implement effective action plans, and monitor results to ensure a solid return on investment. We offer staff training and incentivization, promoting a culture of continuous improvement, while building trust through our experience and dedication.
