Strategic Sales, Marketing, and Revenue consulting for hotels

• We analyze the market and competitors
• We set goals
• We develop commercial and marketing strategies for hotels
• We create commercial plans and hotel marketing plans (Sales & Marketing activity plan).

We support you in the field to enhance your hotel’s sales, constantly monitoring performance (ROI) and adjusting the commercial and marketing plan based on results. To motivate the sales force, we create incentive plans that increase both motivation and effectiveness. At the same time, we develop new business opportunities and implement strategies to acquire and retain customers.

We also focus on expanding into new markets with the goal of increasing revenue. All of this is made possible by the experience and know-how of a Director of Sales & Marketing from international hotel chains.

We carefully assess the risks and opportunities of the project, determining its economic and financial sustainability, and estimating the likelihood of success. Through a detailed analysis of costs, characteristics, and potential outcomes, we provide a clear and comprehensive vision of the project.
We draft the hotel business plan to help you plan and achieve success.

The business plan helps to:

• provide the hotelier with a clear vision of the business model, including objectives, sales strategies, financial forecasts, and commercial development plans;
• offer a planning tool that can be updated and adapted over time;
• support the hotel owner in applying for financing from banks.

In addition, we take care of preparing the annual budget to:

• accurately define expected revenues and costs for the coming year;
• develop commercial strategies and action plans to ensure the achievement of set goals.

Hotel revenue management, when integrated with targeted sales, marketing, and commercial strategies, is the key to optimizing your property’s performance and sales. With over twenty years of experience as a Director of Sales & Marketing, we have the expertise and know-how to lead your hotel to success. We apply the best hotel revenue management practices to ensure lasting results.

We conduct a detailed analysis of crucial factors such as historical sales data, competition, destination, distribution channels, and market segmentation. We leverage advanced technologies (AI) to enhance every aspect and achieve concrete, long-term results. Our mission is to transfer this knowledge to the hotel’s team, teaching effective methods and capitalizing on every business opportunity with innovative and proven revenue and sales techniques.

We focus on two main areas:

• Room Sales: optimizing rates to maximize the profit of each room, every day.
• Service Sales: increasing revenues from food & beverage, meeting spaces, spa, and other services by applying targeted pricing strategies.

ExWorks offers the opportunity to have a dedicated Sales & Marketing Director available to boost your hotel’s sales, without the commitment of a permanent contract. With our team of expert consultants, we support hotels of all sizes in developing targeted sales and marketing strategies.

“After twenty years as a Director of Sales & Marketing for international hotel chains, I have an in-depth understanding of the market, clients, and partners. We know which strategies deliver concrete and lasting results, and we use this experience to guide our clients toward success.” — Silvia Calciolari, Founder of ExWorks Milan.

Thanks to our know-how and expertise, we are able to work alongside your team in day-to-day activities, setting effective strategies to achieve sales goals and improve your hotel’s profitability.

We handle the commercial development of your hotel by either directly training your sales team or assigning a dedicated sales manager to drive sales. Through a targeted commercial strategy, we optimize the team’s productivity and profitability. If the existing sales team is not achieving the desired results, we step in with training and reorganization programs to increase their productivity and profitability.

We also offer consulting services for building the ideal sales team, helping you select the most suitable resources to meet your needs and maximize effectiveness.